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Your Business Mission: What The Heck Do You Do, Anyway?}

Your Business Mission: What the Heck Do You Do, Anyway?

by

Todd Jensen

Do you really need a business mission statement? Is it just some fancy words to put in that business plan that collects dust on your shelf, or is there really more to it?

One of the key attributes of successful businesses is that they clearly know what they do. Defining the goal or the “mission” of your business can be the key to your success.

A good mission statement does three things:

” States what business you are in. ” Defines your target market. ” Provides inspiration for your business.

One of the best examples of a mission statement comes from Levi Strauss & Co. http://www.levistrauss.com/Company/ValuesAndVision.aspx

“We will market and distribute the most appealing and widely worn apparel brands. Our products define quality, style and function. We will clothe the world.”

Clothing the world is a pretty lofty goal, but Levi Strauss has the ability to do this for one reason— Their founder, Levi Strauss, started the business with a mission and focus.

Levi started his wholesale dry goods business in San Francisco February, 1853. Rather than hoping to make his fortune in the Gold Rush, he created a fortune by wholesaling clothing and fabric to the small stores supplying the thousands of miners and later, families of the West.

In 1872, he was contacted by Jacob Davis, a tailor who had developed a method to rivet the stress points of the pants he made from fabric he bought from-you guessed it—Levi Strauss. Jacob did not have the funds to patent the process, so he teamed up with Levi Strauss to patent the original blue jean in 1873. The rest is history.

Now, if Levi Strauss was your typical small business, he would have probably have spun off in ten different directions in their early years, but the company remained focused on supplying quality clothing and fabrics to the working men and women of the West, and later the world. Rather than focusing on their core market, they would have fallen into the AFAB method…Anything for a Buck.

Most small businesses suffer from this lack of focus.

When we work with struggling business owners, the first thing we ask them is “What is your bread and butter?” What one product or service provides you with the majority of your business profit?

Unfortunately, most business owners can’t answer that question. They did not define their core product or service and target market when they started, and end up doing a little bit of everything, and nothing well.

Or, they focus most of their time on a product or service line that they like, without knowing whether it actually is their most profitable.

Fortunately, there is an easy fix for this problem.

You have to determine your gross profit margin from each of your product lines or services. Get together with your accountant, and figure out what you need to do to separate your revenue and expenses by the major product lines of your business. Then, you can find out your gross profit margin, or the percentage of gross profit you receive from each activity.

The product or service with the highest gross profit margin is your core business activity. It is the bread and butter of your business, and the key to your company profits.

Now, you must focus as much of your company resources as possible on this core activity. Market it, systemize it, and turn your business into a machine for duplicating this product or service over and over again.

What happens?

Well, rather than running around like a chicken with your head cut off, putting out fires all over your business, you suddenly have the focus to know where to spend your time and energy. You know your core, and you can work to make a good thing even better.

This focus will transform your business and your life.

Remember the term “Jack of All Trades, but Master of None”? You cannot become really good at something without focus, and focusing on your most profitable core product or service will make your business even more efficient.

Does this mean that you should never expand beyond your core? Of course not, but you must make sure you are really good at your core product or service before you venture into different directions. Creating a strong bread and butter business will give you the base necessary to expand.

Your core product or service is the foundation for your business. Build it well.

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Discover the 7 Simple Rules to Make ANY Business a Cash Flow Machine. Todd Jensen Explains What are the 7 Simple Rules Every Business Owner Must Know in Order to Run a Successful and Profitable Business.FREE Details:==> theprofitengineer.com

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}

Last British volume car manufacturer closes down

Friday, April 15, 2005

The last British-owned volume car manufacturer, MG Rover, has closed down, with the loss of 5,000 jobs.

International accounting firm PriceWaterhouseCooper was brought in last week to put the company into administration. Today PwC announced that MG Rover’s only hope, the Chinese car company SAIC, had no interest in buying the ailing firm. With no further source of revenue, PwC has closed the company’s factory in Longbridge, Birmingham and has laid off 5,000 workers.

Some 1,000 workers will continue for a while to complete the remaining cars left on the production line.

The BBC reported PwC joint administrator Tony Lomas as saying “We’ll explore what we would describe as the break-up of the business, we will carry on with the interested parties who want to talk about pieces of the business.”. PwC said around 70 offers for various parts of the company had been made but no serious offers of money made.

Recent efforts to save the company had been centered on convincing SAIC (Shanghai Automotive Industry Corp.) to buy the company as a going concern, but the Chinese company stated it would only buy the company if it’s financial position could be guaranteed to be secure for at least two years. The British government could not make such a commitment due to European Union trade and competition rules.

The SAIC company did buy the designs for the 75 and 25 models and for the K-Series engines for £67m.

The Rover car company has a long but troubled history. It was formed in 1968 after a series of mergers of existing car manufacturers, and was nationalized in 1975 after it ran into financial difficulties. In 1979 a long-running deal to collaborate on developing new vehicles was established with the Japanese company Honda. In 1988 the company was privatized and was bought by British Aerospace. In 1994 British Aerospace sold the business to BMW, who then sold the Land Rover brand to Ford and finally sold the company in 2000 for just £10, retaining the well-known Mini brand for themselves. The MG Rover company was run by a private group until its collapse.

MG Rover has not launched a new model since the 75 was introduced in 1998 during the period of ownership by BMW. Their next newest model was the 25, originally launched as the 200 series some ten years ago. Rover also produced the 45, which dates from 1990, and the ZF sports car first launched in 1995. Sales of Rover cars accounted for just 3% of the UK car market in 2004.

Tony Blair announced a £150 million support package for the recently unemployed workers of the MG Rover plants, though it has been claimed that his generous offer may be more as a result of the nearby marginal seats in the upcoming elections than compassion on his part.

Last British volume car manufacturer closes down

Friday, April 15, 2005

The last British-owned volume car manufacturer, MG Rover, has closed down, with the loss of 5,000 jobs.

International accounting firm PriceWaterhouseCooper was brought in last week to put the company into administration. Today PwC announced that MG Rover’s only hope, the Chinese car company SAIC, had no interest in buying the ailing firm. With no further source of revenue, PwC has closed the company’s factory in Longbridge, Birmingham and has laid off 5,000 workers.

Some 1,000 workers will continue for a while to complete the remaining cars left on the production line.

The BBC reported PwC joint administrator Tony Lomas as saying “We’ll explore what we would describe as the break-up of the business, we will carry on with the interested parties who want to talk about pieces of the business.”. PwC said around 70 offers for various parts of the company had been made but no serious offers of money made.

Recent efforts to save the company had been centered on convincing SAIC (Shanghai Automotive Industry Corp.) to buy the company as a going concern, but the Chinese company stated it would only buy the company if it’s financial position could be guaranteed to be secure for at least two years. The British government could not make such a commitment due to European Union trade and competition rules.

The SAIC company did buy the designs for the 75 and 25 models and for the K-Series engines for £67m.

The Rover car company has a long but troubled history. It was formed in 1968 after a series of mergers of existing car manufacturers, and was nationalized in 1975 after it ran into financial difficulties. In 1979 a long-running deal to collaborate on developing new vehicles was established with the Japanese company Honda. In 1988 the company was privatized and was bought by British Aerospace. In 1994 British Aerospace sold the business to BMW, who then sold the Land Rover brand to Ford and finally sold the company in 2000 for just £10, retaining the well-known Mini brand for themselves. The MG Rover company was run by a private group until its collapse.

MG Rover has not launched a new model since the 75 was introduced in 1998 during the period of ownership by BMW. Their next newest model was the 25, originally launched as the 200 series some ten years ago. Rover also produced the 45, which dates from 1990, and the ZF sports car first launched in 1995. Sales of Rover cars accounted for just 3% of the UK car market in 2004.

Tony Blair announced a £150 million support package for the recently unemployed workers of the MG Rover plants, though it has been claimed that his generous offer may be more as a result of the nearby marginal seats in the upcoming elections than compassion on his part.

Muslim hair stylist sues hairdresser over alleged discrimination

Friday, November 9, 2007

British-born Muslim hair stylist Bushra Noah is currently undertaking legal action against the owner of a hair salon for alleged religious discrimination. Noah is suing London hair salon owner Sarah Desroiser. Desroiser who runs a salon in King’s Cross, has said that she would not accept Noah as a stylist if Noah’s hair was covered. Noah, like many devout Muslims keeps her hair covered in public places, believing it to be immodest otherwise.

Noah claims that her headscarf is a fundamental part of her religious beliefs and that wearing the scarf would not interfere in her carrying out the job at all. Desrosiers said that it is not discrimination but rather that “the essence of my line of work is the display of hair. To me, it’s absolutely basic that people should be able to see the stylist’s hair. It has nothing to do with religion. It is just unfortunate that for her covering her hair symbolises religion.” Desosiers added that she had worked with Muslims in the past and employs a Muslim accountant.

Noah claims that the state of her own hair is irrelevant to her ability to style others hair.

The last few years have seen a string of similar cases in Britain. Last year, there was a case over whether a British Airways employee could wear a prominent cross, and another case in which a teacher argued that she had a right to wear a Jilb?b (a traditional Islamic dress that covers almost the entire body) in the classroom. In that case, the teacher lost in the High Court.

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Calls for corporate tax reform in Australia goes unheeded

Friday, May 12, 2006

Peter Costello’s budget announcement has led to rejoicing for small businesses, but the lack of joy for those pushing for radical corporate taxation reform has led to many businesses asking “what about us?”

Personal taxation and small business have been the big winners after this year’s federal budget. Although dampened by the twin economic threats of rising interest rates and petrol prices, there should be a reasonable amount of real income savings for both low and high income earners, with those receiving Medicare, or a superannuation benefit, privy to an even lower level of taxation (0% for those on super benefits).

Small business also has benefited from the Howard government’s 11th annual budget, with them receiving a higher level of reducing depreciation, leading to a higher level of deductions in the years following the uptake of new technology or other capital. They are also privy to a AU$435 million dollar tax cut to compensate for their changing accounting requirements under the government’s new AIFRS reporting standards, as well as increasing the uptake of both the small business tax relief scheme and CGT (Capital Gains tax) Concessions.

The budget was not a complete loss for big business however, as superannuation laws have been tweaked to streamline contribution and payment rules previously impeding those with multitudes of staff.

But this is not enough, says Big 4 accounting firm Ernst & Young. In their newly published paper “Taxation of Investment in Australia: the need for ongoing reform”. In it they lead the charge for a greater streamlining and organization of the corporate tax system in Australia, submitting that it will lead to reductions in “disincentives to work save and invest in Australia [as well as improving] the international competitiveness of Australian businesses.” This follows from a recent report brought out by Mr. Costello himself about the need for tax reform in Australia.

A budget night Mr. Costello was notably coy about any future reform of corporate tax in Australia. He alluded to the report by his ministers but kept from outlining the government’s plan precisely.

Mortgage advisers attempt to collect rent from neighbors after FBI raid in Union City, California

Friday, May 6, 2005

Three months after the FBI raided the offices of the Dorean Group in Union City, California, neighboring companies in the same office park have received letters claiming that rent for the office park should now be paid to the Dorean Group. The owner of the office park, Hanover Properties, insists that they have not sold the park and called the Dorean Group’s claim fraudulent.

The first letter from the Dorean Group, dated May 2nd, 2005, purported to “inform [the tenants] of the change in ownership of the property [the tenants] now occupy,” and asked that “payment of rents be sent” to the principals of the Dorean Group. The letter also included notarized documents authorizing the sale by an alleged agent of the current owner, Hanover Properties, a “Julia Pantibratyuk.”

On the subsequent day, Hanover Properties responded in a letter to the other tenants of the park. They noted that they had not sold the office park to the Dorean Group, but that they had evicted the Dorean Group from the premises on April 26. They added that, “We do not know who Julia Pantbratyuk[sic] is.”

The letters were provided to Wikinews reporter Pingswept by an employee of one of the companies in the office park.

Glencore announces Tahmoor mine in New South Wales to close

Friday, June 3, 2016

Swiss mining company Glencore announced yesterday the closure of its coal mine in Tahmoor, New South Wales, Australia. The mine is to be closed by early 2019, pointing to the downturn of coal prices in global markets.

Glencore stated, “The decision has been made as a result of continued low prices in global coal markets, which has meant the economic return from reserves still available at Tahmoor are not sufficient to warrant the investment required to mine them”.

The closure will result in a loss of 350 jobs according to the company, who said they are consulting with the employees.

The mine is not the only operation impacted by the fall of global coal and commodity prices. The Australian arm of mining magnate Peabody Energy has reported losses of almost A$3 billion in 2015. According to latest financial reports for Peabody subsidiary Peabody Australia Holdco lodged via Australian Securities and Investments Commission, the company earned a net loss of A$2.7 billion — after a loss of A$1.2 billion in 2014. Accountants at Peabody Australia have warned the mine might not be able to continue operating, with the market persistently weak since December.

Despite low coal and commodity prices, both the major political parties have been supportive of coal mines. While appearing on the ABC’s Q&A program on Monday night, Coalition MP Steve Ciobo confirmed party support of coal mines. In response to an audience member question, concerning what policies the panellists had planned to combat job and economic loses in Queensland after the mining boom, Ciobo stated the Coalition government supports Adani’s new Carmichael mine in the Galilee Basin — as an example of “transitioning” the state’s economy.

Labor MP Terri Butler said although she doesn’t personally support Adani’s Carmichael project, the state Labor government “didn’t have much discretion” surrounding its approval. Meanwhile, Greens party leader Richard Di Natale criticised responses from the panellists claiming the “great tragedy” is both major parties support of coal mines such as Carmichael.

“If you care about tourism you don’t open up a whopping great big coal mine and fuel catastrophic global warming”, said Di Natale.

Di Natale accused both major parties of being deceitful in “slashing” both the target of and agency funding for renewable energy, leaving no plan to realize the investment potential of the renewable sector.

“Junk” foods may affect aggressive behaviour and school performance

Tuesday, October 4, 2005

Dr. Stephen Schoenthaler, a Professor of Criminal Justice at the California State University in Stanislaus, has long argued that there is a link between a healthy diet and decreased aggressive behaviour, as well as with increased IQ and school performance.

Dr. Schoenthaler is well-known for a youth detention center study where violations of house rules fell by 37% when vending machines were removed and the cafeteria replaced canned food by fresh alternatives. He summarizes his findings by saying that “Having a bad diet right now is a better predictor of future violence than past violent behaviour.” In a very large test, Schoenthaler directed a study in meals at 803 New York City schools, in low-income neighbourhoods, finding that the number of students passing final exams increased by 16%.

Critics have questioned some of Dr. Schoenthaler findings, due to the lack of placebo control groups. However, more recent work by Dr. Bernard Gesch, a physiologist at the University of Oxford, has placed some of the work on a more scientific footing. Dr. Gesch found that nutrition supplements produced a 26% drop in violations of prison rules over a placebo, and a 37% decrease in violent offences. The Netherlands has embarked on a wider scale dietary research program in 14 prisons.

The short term behaviour consequences of ingesting sugar are well understood: an initial burst on energy, followed a sugar low in which your body produces adrenalin, which makes you irritable and explosive. However, Schoenthaler and Gesch suggest that there are long term impacts over and above the short term consequences of blood sugar variations.

Scores killed in bombings at Pakistani shrine

Saturday, July 3, 2010

At least 37 people were killed after two suicide bombings struck the Data Durbar Complex, a Sufi shrine in Lahore, the capital of Pakistan’s Punjab province.

The attacks took place during a worship service at around midnight, when several thousand people were reportedly inside. According to officials, at least 37 people were killed and around 175 injured.

Only two attackers have been confirmed as setting off bombs, although police said in the immediate aftermath of the attack that three explosions had been heard. Police have recovered the heads of two attackers, whose ages are estimated to be around 17 and 22.

Damage to the shrine was severe, as one bomb was set off in the basement of the building, and another upstairs. The courtyard was almost entirely destroyed. According to police, the bombs included ball bearings for the largest possible impact.

A witness to the explosion, security guard Mohammed Nasir, described it as “horrible,” saying that “[T]here were dead bodies all around with blood and people were crying.”

A spokesperson for the Pakistani government said that “[T]hose who still pretend that we are not a nation at war are complicit in these deaths.”

Sufism is a branch of Islam that preaches equality, unique in Islam in that women are granted access; the province of Punjab has traditionally been a cultural stronghold of Sufism in the country. It has in recent years been challenged by more hard-line forms of Islam.

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